J.C. Penney (NYSE:JCP) recent 10-K report with the U.S. Securities and Exchange Commission (SEC) offered some informational nuggets that are worthy of discovery and discussion. But it takes a brave person to trawl through the numbers and find those bits of gold that are valuable to investors.

In this episode of The Motley Fool's Where the Money Is, consumer-goods editor Mark Reeth has CG analyst Sean O'Reilly break down what the very brave Sean divined about J.C. Penney's business past, present, and future from reading the company's 10-K report. 

Mark Reeth has no position in any stocks mentioned. Sean O'Reilly owns shares of J.C. Penney Company. The Motley Fool has no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.