J.C. Penney (NYSE:JCP) recent 10-K report with the U.S. Securities and Exchange Commission (SEC) offered some informational nuggets that are worthy of discovery and discussion. But it takes a brave person to trawl through the numbers and find those bits of gold that are valuable to investors.

In this episode of The Motley Fool's Where the Money Is, consumer-goods editor Mark Reeth has CG analyst Sean O'Reilly break down what the very brave Sean divined about J.C. Penney's business past, present, and future from reading the company's 10-K report.