Shares of tech titan Google (NASDAQ:GOOGL)(NASDAQ:GOOG) are up a bit after it kicked off its developer conference today. According to Motley Fool analyst Simon Erickson, this is Google's chance to get developers excited about creating products for the company's Android platform

But there's more to the conference than just that -- Google also has a plethora of products to show off that impact consumers in every aspect of their lives. One new product that Google will be showing off is Android TV, which will have software that allows users to stream movies and shows straight into their televisions. Then there's Android Wear, which is the platform for smart watches and other wearables. Plus, Google acquired Nest to gain a foothold in users' homes. On top of that, there's Google's driverless car. Overall, there's plenty to see at the company's developer conference.

So, is today the day for investors to dive into Google? On today's Stock of the Day, Simon says yes. He likes that, as Google grows, it continues to expand into untapped markets, and it's definitely a buy in his book.