Mining the oil sands is a difficult business, but it's one of the biggest oil resources left in the world. Tapping into this resource can be an awfully dirty process. Now, though, General Electric (NYSE:GE) CEO Jeff Immelt, a proven business leader with close relationships with Wall Street, Silicon Valley, and Capitol Hill, is trying to find a way to improve oil sands production by reducing its carbon footprint.

In the following episode of Where the Money Is, analysts Taylor Muckerman and Joel South discuss how Immelt is paving the way for Canada to benefit from increased oil sands production by pioneering an open source project in which oil companies hold each other accountable and share best practices.