The two companies stand essentially tied for third in the U.S. mobile phone market behind giants AT&T (NYSE:T) and Verizon(NYSE:VZ). With Sprint having aggressive owners in SoftBank (NASDAQOTH: SFTBF), which has a CEO who believes the company needs greater scale to compete with its bigger rivals, the deal has seemed done, except for the details.
But maybe it isn't. Perhaps the brash actions of T-Mobile CEO John Legere have gained the attention of another billionaire who likes to make bold moves: Carlos Slim. The Mexican billionaire recently sold a number of assets in his native country to avoid problems with regulators. This has left him with a sizable amount of cash to make purchases throughout the rest of the world.
T-Mobile fits his portfolio, as Slim already owns TracFone, the fifth-largest U.S. wireless provider. Under various brand names, including the Straight Talk brand sold at Wal-Mart (NYSE: WMT), TracFone sells prepaid phone service. T-Mobile also has some prepaid products, but the combination of the two brands makes sense, as the merged company would have products for all segments of the market.
Why is Slim interested?
TracFone has steadily grown by buying smaller prepaid carriers. The business rents space on networks owned by bigger carriers, including Sprint and AT&T. T-Mobile owns its own network, which is certainly not as big as those owned by AT&T and Verizon, but it could handle much of the TracFone traffic. That takes an expense for TracFone and turns it into a lower, internal cost that's more investment than liability. T-Mobile also needs to spend significant money upgrading and expanding its network. Being able to use some of the money TracFone pays competitors to carry its traffic could serve to turn a loss into the building of tangible assets.
"A more meaningful entry into the U.S. with the acquisition of [T-Mobile] could make strategic sense," UBS analyst John Hodulik told The Wall Street Journal. Hodulik projects Mexican asset sales would yield more than $15 billion for Slim -- not enough to cover the $30 plus billion acquisition -- but a nice piece of it.
A combination of TracFone and T-Mobile would also offer a logical upgrade path for TracFone customers, which should lead to more revenue per customer. Slim's company currently makes much less money per subscriber than the four bigger mobile carriers, even when you only look at their prepaid options.:
|Prepaid average revenue per user Q1 2014|
TracFone has generally been marketed as a phone option for the credit-challenged. There is a bit of a stigma associated with having a TracFone plan. Some of the company's brands do allow customers to buy higher-end devices including iPhones, but to get those phones a customer must pay full price up front. The same is true when subscribers to TracFone or one of its sub-brands bring their own device -- they have to pay for it all at once.
In general, if you don't want to pay a huge premium up front (which sort of defeats the purpose of using an ultra-cheap service), you have to pick an older, less fancy phone. While these models have gotten better and include some Android smart phones they still mark the user as a TracFone customer.
Also, currently if a TracFone customer wants to move on to a traditional contract-based plan with a high-end phone it means leaving for another carrier. If the company merged with T-Mobile, customers could upgrade to T-Mobile's prepaid offering, which includes access to higher-end phones, and eventually to the company's non-contract plans. That would make the combined entity a mobile phone carrier that could offer service to all customers -- from the economically disadvantaged to the wealthy.
Will it happen?
The deal between Sprint and T-Mobile seemed pretty much done -- CNBC.com reported in June that the two sides had agreed on the terms of a $32 billion deal that is likely to be announced this summer. The news site did acknowledge that "talks are incomplete and could still fall apart. But the agreement on terms represents a turning point in a relationship between two companies that have long contemplated a merger."
That news was reported on June 4. Now, more than six weeks later, it raises questions as to why the two companies -- which seem eager to make a deal -- have yet to finalize their agreement.
One major problem could be U.S. regulators, which have generally not been positive on the idea of four major mobile carriers becoming three -- even if the new No. 3 is in much better shape to be a real competitor.
TracFone is unlikely to face the same hurdles, as it would simply be creating a stronger third-ranking player while Sprint would remain in business. That would leave four companies as consumer options.
If Slim is interested, the TracFone/T-Mobile makes more sense than the mashup of T-Mobile in Sprint. If TracFone does the deal, it gets a network and new products it does not offer. If Sprint does the deal, it gets more of what it already has.
Slim should step up and make this happen.