Amazon.com's Kindle Unlimited Is Ready for Prime Time (but Not Prime)

By Eric Bleeker and Max Macaluso – Jul 29, 2014 at 10:00AM

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The "Netflix for books" is Amazon.com's latest move to corner the market.

Amazon (AMZN 1.49%) is now offering an all-you-can read (or listen to) digital ebook and audiobook subscription service, featuring more than 600,000 titles, for $9.99 per month. Kindle Unlimited won't be a part of Amazon Prime, but it is the company's latest effort to corner the market in all things digital entertainment, even if it won't move the bottom line much -- or at all.

In the This Week in Tech video below, The Motley Fool's general manager and senior tech analyst, Eric Bleeker, and tech bureau chief, Max Macaluso, talk about Kindle Unlimited, what it means for Amazon's growth, and how it will affect similar, but much smaller companies, such as Oyster.

Eric Bleeker, CFA has no position in any stocks mentioned. Max Macaluso, Ph.D. has no position in any stocks mentioned. The Motley Fool recommends Amazon.com. The Motley Fool owns shares of Amazon.com. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.