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Amazon.com's Kindle Unlimited Is Ready for Prime Time (but Not Prime)

The "Netflix for books" is Amazon.com's latest move to corner the market.

By Eric Bleeker and Max Macaluso – Jul 29, 2014 at 10:00AM EST

Amazon (AMZN +1.25%) is now offering an all-you-can read (or listen to) digital ebook and audiobook subscription service, featuring more than 600,000 titles, for $9.99 per month. Kindle Unlimited won't be a part of Amazon Prime, but it is the company's latest effort to corner the market in all things digital entertainment, even if it won't move the bottom line much -- or at all.

In the This Week in Tech video below, The Motley Fool's general manager and senior tech analyst, Eric Bleeker, and tech bureau chief, Max Macaluso, talk about Kindle Unlimited, what it means for Amazon's growth, and how it will affect similar, but much smaller companies, such as Oyster.

Eric Bleeker, CFA joined The Motley Fool at the height of the financial crisis in 2008. For the next four years he led the Fool's Tech & Telecom sector, both writing articles and providing feedback and ideas to writers. Today, Eric is the General Manager of Fool.com, but still enjoys writing a tech article or two from time to time. Follow @bleekertech

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Amazon.com's Kindle Unlimited Is Ready for Prime Time (but Not Prime)

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