The television industry as you know it may not exist one day, and it could happen sooner than you might think.
Not only is how people watch TV and where they get content from changing, but the devices they watch on are in flux as well. This was one of many topics of discussion at this week's International Consumer Electronics Show (CES) being held in Las Vegas. Jerry Belson, vice chairman and U.S. Media & Entertainment sector leader for Deloitte Consulting, led a panel discussion at the CES called "The Future Of TV: From Primetime to Multiplatforms." Panelists included:
- Jeff Clark, head of video platforms and monetization at Google (NASDAQ:GOOG) (NASDAQ:GOOGL)
- Jon Mantell, vice president of digital products and video at CBS (NYSE:CBS) Interactive.
- Michael Thornton, chief revenue officer at Starz (NASDAQ:STRZA)
- Lisa Hsia, executive vice president of digital, Bravo and Oxygen Media at NBC Universal (owned by Comcast (NASDAQ:CMCSA)
- John Calkins, president of programming at AMC Entertainment (NYSE:AMC)
The diverse group was united on only one thing -- that not all the answers have been found yet -- but they did offer some clarity as to where TV is heading.
Platform may not matter
Calkins was quick to point out that he works for the AMC that owns movie theaters, not the one that owns cable channels. If anyone thought that made him a curious choice for the panel, he didn't think so, explaining that consumer experience is changing for all media -- so that what's happening to television is relevant to film. He explained that while the move to tablets and other small screens gets a lot of attention, the opposite is also happening.