It's easy to beat up on Twitter (TWTR 2.68%) as of late, as the company seems to be a rudderless vessel. In the last six months, the company's shares have fallen nearly 50%, driven in part by two negative earnings reports. For its first-quarter results, released in April, the company missed revenue forecasts, then guided for lower full-year results. For the second quarter, the company beat on earnings, but shares dropped after negative commentary on the conference call.
Following the underperformance, and a long letter by large investor Chris Sacca, Twitter parted ways with CEO Dick Costolo and appointed founder Jack Dorsey as interim CEO. That was 100 days ago and the company does not appear to be any closer to naming a full-time CEO, even with Sacca arguing for Dorsey to take the permanent role. According to the newest research note from SunTrust Robinson Humphrey, Twitter's problems may be bigger than simply the lack of a permanent CEO.
Product engagement and ownership
Per SunTrust Robinson Humphrey's research, the company's board is lacking in both engagement and ownership. As for the former metric, the analyst firm uses lifetime tweets as a benchmark for insight into engagement. And of the eight board members, half had fewer than 1,000 lifetime tweets and two had fewer than 100 tweets at the time of data compilation.
Perhaps the most interesting member of the latter group is Peter Currie. He's a member of Twitter's board that's also on the much-maligned search committee looking for the next CEO, but at the time of data compliation had only tweeted 98 times since joining the service in December 2009. Of course, it could be argued that's not the best measurement of total engagement, as Twitter's value is in both creating and consuming content. Perhaps the best measurement of engagement and commitment is equity ownership, and that's not that much better.
Odd story with equity ownership and stock-based compensation expenses
For Twitter's board of directors, the collective eight members own a little more than 10% of total shares outstanding. That seems a little light for a recent IPO'd company seeing as how Mark Zuckerberg alone owns 15% of Facebook. The distribution of holdings is perhaps the biggest concern, as 98% of the shares held by Twitter's board are held between two founders: Jack Dorsey and Ev Williams. Outside of those two board members, the remainder of the board holds a collective 0.271% of outstanding shares.
And while there's an argument that boards and CEO pay packages are too generous with stock grants, there's an equally effective argument that board members and C-suite execs with adequate equity stakes result in better alignment with long-term shareholders. That doesn't seem to be what's happening on a board level in Twitter's case.
However, it should be noted that Twitter's shareholders aren't benefiting from lower stock-based compensation expenses. Over the last six months, stock-based compensation expenses for the company have hovered in the 40% range, and are a major factor in the generally accepted accounting principles, or GAAP, losses the company has reported. If this is not by the board, then it's by employee stock options and grants.
One can expect that to slow, though, as the stock recently fell through its IPO price of $26 a share and "brain drain" continues as the stock falls and top-notch talent continues to leave when restricted grants and options lose their value.