Pay-TV providers Comcast (NASDAQ:CMCSA), Charter Communications (NASDAQ:CHTR), Dish Network (NASDAQ:DISH), and others know that younger viewers aren't watching content the same way their parents did. There's plenty of talk about cord cutters, cord shavers, and cord neverers, and the last two quarters have shown that the trends are at least partly troubling for providers: The industry lost 605,000 subscribers in the second quarter and 357,000 in the third quarter.

The rise of mobile devices and over-the-top (OTT) services like Netflix and Hulu are keeping some from signing up for traditional cable and satellite packages, while others are simply finding content elsewhere on the web. To fend off these trends (or, to become a part of them), some pay-TV providers are testing out their own OTT services. Click through the slideshow below to find out what DISH, Comcast, and Charter are doing to lure in the next generation of viewers.

Chris Neiger has no position in any stocks mentioned. The Motley Fool owns shares of and recommends Netflix and Walt Disney. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.