Please ensure Javascript is enabled for purposes of website accessibility

These Stocks Could Soar in 2016

By Joe Tenebruso - Jan 10, 2016 at 8:51AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Winners tend to keep on winning.

While many investors like to bottom-fish among the rubble of struggling companies with beaten-down stock prices, I prefer a different approach. I'd rather search among the stocks trading near 52-week highs far more than those languishing at 52-week lows.

I do this because companies with a proven track record of success tend to breed a culture of winning, one that continues to propel these businesses -- and their share prices -- higher. In that regard, Facebook (META 1.70%), which rose an impressive 34% in 2015, and Netflix (NFLX 2.72%), which surged an incredible 134% last year, appear poised to once again deliver handsome gains to their investors in 2016 -- and beyond.

Facebook
Facebook's massive base of more than 1 billion daily users makes it a force in just about any area in which it chooses to compete. And one space where Facebook has set its sites upon is the fast-growing realm of online video.

Facebook now delivers 8 billion video views per day -- that's double the 4 billion daily views it served up as recently as April. The company is also beginning to roll out its new Live Video feature, which allows users to share video in real time.

Image Source: Facebook.

Why is this important? Because, as my colleague Tim Brugger explains, "no medium can deliver the right ad to the right person at the right time better than digital. And no online ad generates measurable results better than video."

It's true, however, that Facebook's video initiatives are placing it in more direct competition with Alphabet's (GOOG 2.36%) (GOOGL 2.39%) wildly popular YouTube. While Facebook may not yet match YouTube's scale -- analysts predict that, by 2017, YouTube will add $8.5 billion in annual revenue to Alphabet's top line compared to projections for $3.8 billion in annual video revenue for Facebook -- the social media titan's advantage resides in its unmatched targeting capabilities garnered from its treasure trove of user data, which allows Facebook to charge video advertisers as much as six times more than YouTube commands.

With digital-video revenue estimated to grow about 40% in 2015 on an industry-wide basis, it's likely that both Alphabet and Facebook will continue to prosper in this large and quickly expanding market. And with video being just one of the many areas where Facebook is excelling, its stock appears poised to deliver more strong gains to investors in the year -- and years -- ahead.

Netflix
No company stands to benefit as greatly from the cord-cutting trend than Netflix. The streaming pioneer is well versed in battling entrenched competitors whose size and inertia often work against them in a manner described in The Innovator's Dilemma.

Whether it was Blockbuster in the 2000s, or the cable companies in the current decade, Netflix has proven quite adept in its role as disruptor. Its shareholders have been well rewarded for the company's success, as the stock is a multi-bagger several times over since its IPO in 2002. 

NFLX Chart

NFLX data by YCharts.

More important for today's investor, however, is that far more gains lie ahead. Netflix is embarking on a global expansion strategy, and just days ago, the company announced that it completed its 130-country international rollout nearly a full year earlier than management previously targeted.

Netflix is now in nearly every market in the world, with the key exception of China, and can legitimately claim to be "a new global Internet TV network." Even better, with its market-opening investments largely completed, management expects "material global profits" in 2017 and beyond. That makes 2016 a great time to consider picking up some shares of Netflix as a way to profit alongside this proven winner.

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Joe Tenebruso has no position in any stocks mentioned. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), Facebook, and Netflix. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Netflix, Inc. Stock Quote
Netflix, Inc.
NFLX
$249.30 (2.72%) $6.60
Meta Platforms, Inc. Stock Quote
Meta Platforms, Inc.
META
$180.50 (1.70%) $3.01
Alphabet Inc. Stock Quote
Alphabet Inc.
GOOGL
$121.68 (2.39%) $2.84
Alphabet Inc. Stock Quote
Alphabet Inc.
GOOG
$122.65 (2.36%) $2.83

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
400%
 
S&P 500 Returns
128%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 08/13/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.