Please ensure Javascript is enabled for purposes of website accessibility

Instant Analysis: GoPro Partners With Twitter Periscope for Livestreaming

By Evan Niu, CFA - Jan 26, 2016 at 3:10PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The action-camera specialist jumps into live streaming on Twitter through Periscope.

What happened?
Action-camera maker GoPro (GPRO 1.94%) announced yesterday that it was partnering with Twitter's (TWTR 0.73%) Periscope in order to deliver live-streaming broadcasts directly from HERO4 Black or Silver cameras.

By integrating with Periscope, GoPro can potentially reach a new audience of over 10 million Periscope users that can choose to stream through their iPhone camera or their GoPro. The GoPro will still record the video locally while broadcasting through Periscope.

Does it matter?
The integration with Periscope continues GoPro's efforts to expand its viral marketing campaigns. The company has previously outlined a media strategy it hopes that its widely watched videos can attract more users to its platform. Meanwhile, live streaming continues to grow in popularity in many verticals, so the partnership makes sense as a way to leverage Periscope's technology. Since the integration is enabled by a software app update, it's a no-brainer.

But the real question is whether or not GoPro will be able to expand its customer base through its ongoing viral marketing campaigns. The company has come under fire recently as sales have fallen and its prospects weakened. Adoption is slowing and current owners don't have compelling reasons to upgrade. At a minimum, the Periscope partnership will still likely strengthen GoPro's already-strong brand though.

Evan Niu, CFA has no position in any stocks mentioned. The Motley Fool owns shares of and recommends GoPro and Twitter. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Twitter, Inc. Stock Quote
Twitter, Inc.
$44.26 (0.73%) $0.32
GoPro, Inc. Stock Quote
GoPro, Inc.
$6.84 (1.94%) $0.13

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 08/13/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.