While it may seem an established and mature software company to long-term observers, Intuit (NASDAQ:INTU) likes to consider itself a corporation in transition. CEO Brad Smith is fond of saying, "We are a 30-year-old, 8,000-employee start-up."

Of course, to sustain aggressive growth in "start-up" mode, Intuit must find new markets to conquer and a plan to exploit that market potential. To understand how the tax and small-business software giant's strategy undergirds its stock price, we zero in on three important charts. To see these charts, simply click through the following presentation.