After reporting its worst quarter ever as a public company in February, many investors hoped that beaten-down burrito-maker Chipotle Mexican Grill (NYSE:CMG) would have started turning things around by now. Unfortunately, the company announced much worse financial results for its first quarter on April 26, including its first net loss as a public company.
But how bad were the results? What is management doing to turn things around? Let's take a closer look at the financial results, as well as what management had to say about the situation, and what they're doing to right the ship.
|Metric||Q1 2016||Q1 2015||Change|
|Earnings per share||$(0.88)||$3.88||-122.7%|
|Comparable restaurant sales||-29.7%||10.4%|
The comps decline of almost 30% is a bit misleading, as Chipotle said that transactions at restaurants open more than 13 months decreased by 21%, indicating that traffic wasn't quite as far down as the 29% comps drop makes it seem. The big divergence between transactions and revenue comps was due to heavy promotional discounting in the quarter, a big part of the company's strategy to bring customers back.
Chipotle also opened 58 new locations in the quarter, helping offset the huge comps decline.
Everything cost more last quarter, but operating results weren't as bad as they seem
While revenue fell significantly, Chipotle spent more money on essentially every expense line than it did the year before, with the exception of food, beverage, and packaging expenses, which declined because the company sold fewer burritos in the quarter:
As you can see, every operating expense increased as a percentage of revenue. Let's put a little context on the numbers in terms of cash expenses.
Of the company's $881.1 million in operating expenses, $34.8 million were non-cash depreciation/amortization, and the $2.2 million loss on disposal of assets was likely a non-cash loss, as well. That leaves $844.1 million of expenses as cash, with $834.5 million in revenue. That gives us -- roughly -- a cash loss of about $10 million in the quarter before taxes. Not good, but also not a $26 million loss.
Chipotle also saw a tax benefit of $18 million in the quarter because of the GAAP loss it reported, leaving its balance sheet in relatively the same shape as it was at the beginning of the quarter. The only significant change was tied to the company's $538 million purchase of shares held as treasury stock by the company.
In other words, digging past the GAAP results, which include non-cash charges and the non-cash benefit of depreciation and amortization expense, the strategy that management is taking -- which means high expenses and low margins until sales levels start to recover -- is probably more sustainable than it seems on the surface.
What management said
CFO John Hartung, on the company's marketing campaign gradually leading to more paying customers:
...as the number of redemptions leveled off, we saw our paying customers steadily increase. And by the first week of March when redemptions were down to under $100,000 per day, our comp transactions were down only 14% and comp sales were down 22%. We felt the recovery was off to a respectable start just three weeks or four weeks into our marketing campaign.
Hartung again, on the uneven geographic recovery:
For the first three weeks of April, our traffic comps excluding the Easter benefit were -15% in the middle of the country, the Southeast and the Mid-Atlantic, whereas they were down 20% companywide, again excluding the benefit of Easter. That's about a 16-point recovery as compared to January, which means we recovered about half the lost visits in these areas. But on the West Coast and the Northeast, the two areas closest to the outbreaks of late 2015, our traffic comps have recently been trending at -24%, again excluding the Easter benefit, compared to -37% in January. So we've only recovered about a third of customer visits in these areas.
What to expect in Q2
John Hartung said that promotional/marketing expense was $55 million, or 6.6% of sales in the quarter, and that was expected to fall to 3%-4% of sales during the next few quarters -- a lower amount than at the start of the campaign, but still higher than historical levels. He also said that there are some indications that sales are slowly starting to recover in April, though they are still well off 2015 levels.
The marketing campaign is also shifting away from free food items to buy-one, get-one-free promos. Management is counting on this transition to start driving more revenue. While management wouldn't offer up guidance on earnings for the second quarter, Hartung did say that he doesn't expect the company to report a loss.
A few takeaways:
- Management is committed to investing in making sure customers get a great experience, and not cutting costs because sales are down.
- The balance sheet remains in good shape, even after higher cash expenses in Q1.
- Marketing expenses are likely to fall in coming quarters, while sales are -- tenuously at this point -- starting to recover, which should further bolster the company's ability to continue investing in marketing and restaurant growth.
- Other expenses -- particularly labor and store expenses -- aren't likely to decline, as management is emphasizing the restaurant experience as "the best marketing we can do."
Management also said that they still plan to open 220 to 235 new restaurants this year. Co-CEO Marty Moran did say that restaurants opened in new markets in Q1 performed less well than those opened in more-established markets, so the company would be more market-selective with openings.
All things considered, things probably aren't as dire as they may seem on the surface. Does that mean sales are set to recover quickly? Probably not. But at the same time, Chipotle's management is sticking to its plans based on a long-term recovery of the business, not managing quarter-to-quarter expenses, potentially at the risk of further damaging the brand's image at a critical time.