Please ensure Javascript is enabled for purposes of website accessibility

Google Releases iOS Keyboard With Search Integration

By Evan Niu, CFA - May 12, 2016 at 1:00PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Big G is hijacking the iPhone keyboard.

Gboard for iOS. Image source: Google.

What happened?

Alphabet's (GOOG -3.00%)(GOOGL -2.91%) Google has just released a new third-party keyboard for Apple's (AAPL -2.80%) iOS mobile platform. The new keyboard, Gboard, includes a wide range of extra features such as Glide Typing, searchable emojis and GIFs, but most important, it integrates search functionalities.

The search integration can find and share things like addresses, Web links, and more. The goal is to reduce app switching by allowing users to use Google search at any time directly from the keyboard itself.

Does it matter?

Google has been subtly invading iOS for many years now, offering a wide range of apps and services that expand its reach deep within Apple's platform. The news comes shortly after Microsoft also released a third-party iOS keyboard, Word Flow, as the software giant has begun adopting a similar strategy to cater to iOS users.

Gboard is a clever and ambitious move because while including search in a keyboard sounds potentially overreaching, it offers very tangible functionality and benefits to users while giving Google a newfound presence that permeates the interface -- you'll see Google on your keyboard regardless of what app you're using. This could be one of Google's smartest iOS invasion plays yet.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Apple Inc. Stock Quote
Apple Inc.
$137.69 (-2.80%) $-3.97
Alphabet Inc. Stock Quote
Alphabet Inc.
$2,249.19 (-2.91%) $-67.48
Alphabet Inc. Stock Quote
Alphabet Inc.
$2,262.47 (-3.00%) $-69.98

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 06/28/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.