With little fanfare this week, Yahoo!
See, Overture has been very good to Yahoo! While the Web portal giant made some iffy acquisitions like GeoCities and the Mark Cuban-enriching Broadcast.com during the dot-com boom years, as well as some more sensible pickups like Monster Worldwide
The pioneer of relevant bid-for-placement ads, Overture started out as GoTo.com before other portals took notice of the company's uncanny ability to turn a profit from something as simple as what had mostly been unbiased and uninfluenced search results.
It wasn't long before Microsoft
When Yahoo! ultimately scooped up Overture in a $1.6 billion deal during the summer of 2003, it was landing a bargain. Sure, Google
That's why it's almost shameful to point out why Yahoo! has money on the table by not taking advantage of its paid-search network to compete with Google's popular AdSense service for content publishers of all sizes. But that may be changing soon. Tomorrow I'll be back with the scuttlebutt on why many believe that Yahoo! is ready to give AdSense a run for its sponsor money.
So here's to you, Overture! Your bricks helped pave the foundation for the dot-com content revival.
More related Foolishness:
- 2004 was a great year for Yahoo! as earnings doubled.
- This is how it all went down in the summer of love, 2003.
Longtime Fool contributor Rick Munarriz remembers when GoTo.com's claim to fame was winning its case against Go.com for the use of its stoplight logo. He does not own shares in any of the stocks mentioned in this story. The Fool has a disclosure policy. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early.