No. CNET was simply doing what it's been successfully doing for a few years now: It's growing its online media empire one property at a time.
BNET offers corporate case studies, industry white papers, business webcasts, and even an edgy and irreverent animated flash cartoon series. The comic episode is notable: Even though pop culture has made the bashing of CEOs all too common, this series features a well-meaning -- if at times misunderstood -- company chieftain. Instead, it's the board of directors that's truly villainous. This approach makes sense, because if BNET wants to lure the lucrative market of corporate decision-making executives, it needs to play nice with the CEOs.
Pumping out multimedia has been part of the CNET strategy across many of its sites. With bandwidth costs getting cheaper, CNET is doing the right thing by catering to the chunky streams that others have been tiptoeing around. CNET hasn't shied away from giving away fat streams, whether it involves allowing software developers and musicians the ability to distribute their creations through Download.com, providing graphic-intensive reviews at GameStop, or offering the digital-photography galleries at Webshots,While companies like Google
I like it. There is nothing wrong with offering business-related audiocasts. With Apple's
Other CNET stories in Fooldom:
- Last month, I singled out CNET as a 10 Stocks Under $10 recommendation.
- I interviewed CEO Shelby Bonnie back in February.
- Will Webshots leave CNET smiling pretty?
Longtime Fool contributor Rick Munarriz is a fan of CNET, but he does not own shares in any of the companies mentioned in this story. The Fool has a disclosure policy. He is also part of theRule Breakersnewsletter research team, seeking out tomorrow's ultimate growth stocks a day early.