Yesterday, CNET (NASDAQ:CNET) officially launched, a news site devoted to business professionals. Is the company moving down the alphabet to the point where ANET would eventually be just around the corner?

No. CNET was simply doing what it's been successfully doing for a few years now: It's growing its online media empire one property at a time.

BNET offers corporate case studies, industry white papers, business webcasts, and even an edgy and irreverent animated flash cartoon series. The comic episode is notable: Even though pop culture has made the bashing of CEOs all too common, this series features a well-meaning -- if at times misunderstood -- company chieftain. Instead, it's the board of directors that's truly villainous. This approach makes sense, because if BNET wants to lure the lucrative market of corporate decision-making executives, it needs to play nice with the CEOs.

Pumping out multimedia has been part of the CNET strategy across many of its sites. With bandwidth costs getting cheaper, CNET is doing the right thing by catering to the chunky streams that others have been tiptoeing around. CNET hasn't shied away from giving away fat streams, whether it involves allowing software developers and musicians the ability to distribute their creations through, providing graphic-intensive reviews at GameStop, or offering the digital-photography galleries at Webshots,

While companies like Google (NASDAQ:GOOG) and Yahoo! (NASDAQ:YHOO) look to simplify websites through their text-based paid-search spots, CNET's sites are graphically rich and colorful.

I like it. There is nothing wrong with offering business-related audiocasts. With Apple's (NASDAQ:AAPL) iPodcasting, and with satellite radio drawing even more listeners to the lost art of the spoken word, CNET is positioned exactly where it should be. It is also banking on the continued proliferation of high-speed Internet connections. So perhaps BNET itself should be a case study for CNET's newest business-thought leadership site. As it stands, CNET's growth may be too slow for dot-com speed demons, but it's an exciting media company that continues to piece together a potent collection of online properties. Whether it's CNET, BNET, or ANET, in the end, it's nothing but net.

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Longtime Fool contributor Rick Munarriz is a fan of CNET, but he does not own shares in any of the companies mentioned in this story. The Fool has a disclosure policy. He is also part of theRule Breakersnewsletter research team, seeking out tomorrow's ultimate growth stocks a day early.