Amazon will once again partner with the Tribeca Film Festival and American Express
Fool contributor Brian Gorman covered Amazon's first film competition last holiday season. He quite rightly pointed out that companies are coming up with creative uses for broadband capabilities to gain customers' attention and loyalty.
I've found it interesting to ponder the ways that advertising and marketing are changing in our current age of interactivity. It's been said (ad nauseum) that technologies like TiVo
My friends say they're shocked and a little appalled that some of the musical preferences providing the backdrop for recent commercials so closely mirrors their own. The Ramones on a Pepsi
Further along the same lines, consumer-products giant Procter & Gamble
It's sometimes disconcerting to think of all the ways that marketing and advertising can drill down into our everyday lives, in ways that are both more subtle and more brash than ever before. But for companies seeking a larger or more loyal audience, it's hard to deny the human appetite for distraction, diversion, and delight. Amazon seems to know that these days, new and different forms of entertainment may be one of the best ways to win customers' love.
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