Shelby Bonnie, CEO of CNET Networks
"When you're in an attractive neighborhood, everybody wants to move in and be your neighbor," he told me last night after the company's third-quarter conference call.
You see it everywhere. A stodgy old-media company like News Corp.
The interest from investors and corporations doesn't surprise Bonnie. He points out Ford's
Why are companies that rely on advertising looking to grow their stake online? "They are hearing about it from their consumers," Bonnie explained.
That's why CNET has been a potential buyout target for months. Between GameSpot, News.com, and fast-growing photo-sharing site Webshots.com, CNET owns dozens of magnetic online destinations. Bonnie obviously cannot comment on the company's independence, beyond saying that "it's a great time to be in the interactive business" as he continues to grow CNET's reach on its own.
It's a profitable way to go for CNET. The stock has beaten the market since being singled out over the summer in the Motley Fool Rule Breakers premium newsletter service. It is an attractive neighborhood. CNET is taking care of its home and redesigning many of its properties -- not because there's an open house coming up, but because Bonnie has to live there, too. With or without suitors knocking on the door.
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Longtime Fool contributor Rick Munarriz likes his neighborhood, but not necessarily now, since Hurricane Wilma has left his community without power. He does not own shares in any of the companies mentioned in this story. Rick is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. CNET is a Rule Breakers pick. Time Warner is aMotley Fool Stock Advisorpick.The Fool has a disclosure policy.