Hello, Moto? Chinese online gaming giant ShandaInteractive
Motorola customers will be able to download World of Legend and Magical Mine, games that Chinese citizens sometimes play hundreds of thousands at a time through Internet cafes and in rare home Web-based connections. The game will also come preloaded on new E680g gaming handsets.
It's a win-win move. Even though Shanda's popularity has been fading relative to the faster growth at NetEase
Points and achievements unlocked in the handset version will be transferable to the original computer-based accounts. That's important as it creates the perfect circle of encouraging the existing base of players to migrate to the enhanced Motorola version while giving Motorola players a reason to belly up to the Internet cafe to flex their recent accomplishments.
Shanda's shares have been stuck in the teens for months because of lackluster growth, but it's not taking the malaise lying down. Two months ago, it teamed up with Disney
Shanda and NetEase are active recommendations in the Motley Fool Rule Breakers newsletter service. Disney, once it acquired Pixar, became a Stock Advisor selection. You can check out either newsletter with a free 30-day trial.
Longtime Fool contributor Rick Munarriz has been a fan of China's high-margin gaming stocks for a long time. He does own shares in Disney. T he Fool has a disclosure policy. Rick is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early.