In a piece from today about rival buyers wooing FreescaleSemiconductor
Just an hour after submitting the story, I was surprised to come across a little nugget at Digg.com's science site. It suggested that in Japan, McDonald's
The move is noteworthy for two reasons. First, although Japanese consumers are ahead of Americans and others in using cell phones for things other than making phone calls, the rest of the world is rapidly catching up. And, by getting a jump on the technology, McDonald's should be able to get a leg up on competitors -- such as Burger King
For instance, my kids are always clamoring to go to McDonald's to get their grubby little hands on the latest movie-related promotional toy from Disney
The news is also important because it suggests that Freescale's potential to capitalize on the value of combining RFID technology and cell phones is nearer than I originally imagined. As a result, I am even more confident that the value for Freescale will increase over the near term.
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