Who is that guy talking to?
No less than two years ago you would have looked suspiciously at someone walking down the street talking to themselves. You might have even crossed the road to avoid them. Today, however, we immediately assume that person is on their cell phone and using a wireless Bluetooth connection. The guy talking to himself no longer crazy -- he's really important.
How quickly age-old perceptions can change. And how quickly paradigms can shift.
So where was Bluetooth 10 years ago? It didn't exist. In fact, the Bluetooth name wasn't even coined until 1998.
Despite its brief history, Bluetooth technology has quickly caught on with consumers and changed the way people work and communicate. Apple Computer
Profit from change
While Bluetooth isn't a company you can invest in, its success perfectly illustrates what a paradigm-shifting technology can do. Our Rule Breakers service is always on the lookout for companies you can invest in that are poised to do just that.
For instance, Fool co-founder David Gardner and his team of growth investors got behind wedding-planning site The Knot
Or consider their recent recommendation of Under Armour
Beat the market to the punch
Timing matters when it comes to paradigm-shifting technology. For example, investors who picked up shares of online retail trailblazer Amazon.com
But sometimes having that foresight is the hard part. Throughout history there have been plenty of companies who've been touted as paradigm shifting, only to turn out to be flops (think eToys). So if you're looking to get in on paradigm-shifting technology before the rest of the market does and earn great returns in the process, let our Rule Breakers team help you find some ideas. Just follow this link for more information.
History major Todd Wenning appreciates that the name Bluetooth is taken from the 10th-century Danish King Harold Blatand. He does not own shares in any company mentioned. Amazon.com and Palm are Stock Advisor choices. The Fool's disclosure policy shifts paradigms like nobody's business.