Is that the Taco Bell Chihuahua about to greet early diners with a buenos dias and a morning paper? The Yum! Brands
Taco Bell for breakfast? It's not all that far-fetched of a concept. McDonald's
That party is getting pretty crowded, now that Wendy's
As a consumer, you may appreciate the wider slate of alternatives as you gear up for your morning commute and need sustenance to go, but what will become of the established players? Breakfast is a major driver at fast-food giants McDonald's and Burger King
Investors don't necessarily need to worry at the moment. Burger King is making some serious strides in its turnaround strategy, and shares of Mickey D's are trading at a seven-year high. They will respond when the time is right. However, watch the comps as rivals expand their operations. Weakness there may ultimately derail one or the other from its happy tracks.
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Longtime Fool contributor Rick Munarriz tends to go for the breakfast burrito at McDonald's over the other menu items, so he will be curious about what Taco Bell has to offer. He does not own shares in any of the companies in this story. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. T he Fool has a disclosure policy.