Shelby Bonnie made a rocky departure from his post as CNET Networks
Briggs came from a publishing background. He worked for Sports Illustrated, Time, and FamilyPC before rising to president at ZDNet. He then became a CNET executive when ZDNet was acquired six years ago.
Briggs took to the online medium right away; he even introduced the interactive messaging unit, which was a major enhancement over the conventional banner ads that were the sponsored norm at the time. The new units improved the recall rate of rich media ads by placing them at the story level.
Briggs will be missed, though CNET's content-rich portfolio of properties seems built to endure any changes at the top.
Briggs' decision to leave, along with the company's decision to leave both positions vacant, may fuel speculation that CNET is back on the bidding block. Yahoo!
This doesn't mean that now is the time for the speculators to pile on. They did exactly that last year at higher prices and got burned. However, CNET has only grown more attractive in a time when paid-search giants keep clawing for virtual real estate.
Longtime Fool contributor Rick Munarriz is a fan of CNET but still misses the old MP3.com days. He does not own shares in any of the companies in this story. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.