The only thing better than buying into a great company is buying into a great company early in its growth cycle. Initial public offerings (IPOs) are the first sale of a company's shares to the public. They give investors like you and me a shot at an early arrival, but it's never quite as easy as that.

Many ground-floor opportunities head lower into the basement. Some "can't miss" and "lay-up" IPOs wind up as nothing more than airballs.

You can help your cause by learning to spot the differences between the winners and the losers. What makes a hot IPO great? What are the warning signs of a debutante stinker? Let's dive into the answers you need.

Anatomy of a hot new stock
The best way to unlock the secrets of tomorrow's big gainers is to dig into the market-thumpers of the past. Let's take a closer look at some of the best-performing IPOs over the past year:

TTM Gain

First Solar (NASDAQ:FSLR)


Synchronoss (NASDAQ:SNCR)




Trina Solar (NYSE:TSL)


J. Crew (NYSE:JCG)


Source: Hoover.

Don't rack your brain looking for a common theme. The winners come from all walks of life. Sure, First Solar and Trina Solar are plays on solar energy, but there are several other similar companies that haven't had their moment in the proverbial sun.

Synchronoss is an e-commerce enabler -- think VeriSign (NASDAQ:VRSN), only earlier in its growth cycle and far more specialized. Volcano is a medical equipment maker, and J. Crew is a familiar name to anyone who spends more than a few hours at the mall.

So, what ties all of these hot issues together? It isn't necessarily pent-up market demand. A month after Volcano went public, its shares actually dipped below its $8 IPO price. Thankfully, the trading-day lull didn't last long.

Brands like J. Crew and investing themes like solar energy will provide an early advantage, but these success stories wind up earning the market's faith by producing strong quarterly results early in their tenure.

Fresh winners can do a portfolio good. Two of last year's hottest 2006 IPOs are recent recommendations in the Rule Breakers newsletter service. The growth-stock research service didn't get subscribers in on the offering price, but both stocks have beaten the market since being singled out.

So, what have we learned? Hot IPOs come from different sectors and are saddled with different investor expectations. Will that help you land the winners for 2007? It will if you accept the nuances behind the disparity. The solar plays brought something new to what is becoming an overcrowded table. Most of the hotties came to market as quality players that went on to cement that perception in their heady quarterly growth performances.

The pitfalls of IPO investing
There are naturally plenty of dogs in any IPO litter. U.S. Auto Parts Network (NASDAQ:PRTS) went on to shed nearly half of its value four months after going public at $10 a share. The stock has bounced back in recent weeks, but is still a nearly 20% loss for its original investors. I guess selling automotive parts online isn't such a "no-brainer" get-rich model after all. 

I like to weed out the potential portfolio-killers by looking for a few warning signs.

  • Is the IPO an exit strategy? If there are too many executive insiders selling, it may be.
  • Is this an inferior company trying to ride coattails? Many investors learned this the hard way in the dot-com bubble days, when pretenders like and Webvan collapsed. Make sure that new stocks are as good -- if not better -- than their publicly traded peers.
  • Is the valuation realistic? Underwriters often reach too high for a company where the prospects are much lower. 
  • Is it a forced IPO? I hate it when a company rushes to go public as niche enthusiasm is waning. It's as if they've heard the last-call order from the bartender and rush to go public like they're scrambling to order one more beer. Whether it's a nervous private equity firm or a cash-strapped upstart, I avoid those "me too" copies like the plague.

So, where does that leave you? The IPO pipeline is never dry. There may be fewer new issues going public when the market is correcting, but quality ones find a way to earn their ticker symbols.

Don't let new stocks scare you. The Rule Breakers newsletter has recommended several new companies, in some cases just weeks after their market debuts. You're welcome to read up more on the reasons for their presence in the growth service's scorecard. A 30-day trial subscription will get you in for free.

Getting in early has its risks, of course. We've already explored how that ground-floor elevator sometimes stops down in the basement. However, getting in early is the best way to enjoy the longest ride up to the penthouse.

This article was originally published on March 10, 2007. It has been updated.

Longtime Fool contributor Rick Munarriz is a fan of new stocks and has even recommended several fresh IPOs to newsletter readers in the past. He does not own shares in any of the companies mentioned in this story. Rick is part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.