A video game maker announces a firm release date for an upcoming title and the stock rallies 11% higher on the news? Are you kidding me?
The company is Take-Two Interactive
Let's hope that it's quick-drying cement. The title has been delayed a few times already. Take-Two may have had recent success with BioShock and Manhunt 2, but this is the franchise at Take-Two.
The notoriously mean-spirited franchise has almost as many critics as it does fans. Take-Two is used to the controversy, whether it's advocating schoolyard violence in Bully or the roughing up of CEOs in State of Emergency. The relentless carjacking in the Grand Theft Auto games is almost tame by comparison.
Despite the controversy -- or perhaps as a direct result of it -- the games have been huge for Take-Two. The stakes are even greater now since Microsoft
As the bad boy of video games, Take-Two is in a unique position. This isn't to say that the big boys like Activision
However, Take-Two's street cred as a rule breaker -- willing to test the limits of the ratings board the way it did with Manhunt 2 last year and often with the Grand Theft Auto line -- is valuable. As the gaming audience broadens in scope, skewing to tack on older gamers who may be immune to the shock value of intense games but appreciative of Take-Two's uninhibited style, Take-Two stands to be a big winner.
April 29, 2008? It's a beginning in more ways than one.
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Take-Two is more than just a rule breaker. It's a Rule Breaker, too. EA and Activision are both Motley Fool Stock Advisor selections. Microsoft is an Inside Value recommendation. You can play with any of the stock services for the next 30 days for free.
Longtime Fool contributor Rick Munarriz is old enough to remember playing on an Atari 2600 before it became a relic. He does not own shares in any of the companies in this story. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.
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