The world needs another publicly traded solar-energy company as much as it needs another Starbucks in a suburban shopping mall, or another overpaid New York Yankees ballplayer.
To be fair, yesterday's filing to take Real Goods Solar public is somewhat unusual. The company isn't a major manufacturer of photovoltaic panels. It hails from Colorado instead of China. Oh, and its parent is a company associated more with yoga mats and new-age CDs than with sucking juice from the sun.
However, Gaiam's green, Earth-focused philosophy makes offering solar residential integration through Real Goods Solar a logical move.
Real Goods isn't new to the game. The company has been around since 1978 and had brought solar energy to more than 30,000 homes. In other words, like Kermit the Frog, Real Goods was green before being green was cool.
For its part, though, Gaiam could have had better timing. It could have taken the subsidiary public a year or two ago, when consumers were eagerly buying solar-energy stocks.
Solar-energy plays such as First Solar
The only related company to pull off an IPO so far this year, China's ReneSola
The industry isn't any less vital, but the valuations had been getting out of whack, especially given the competitive landscape, with more well-funded players jumping into the fray.
Real Goods Solar won't necessarily be a falling star, though. It's serving a niche residential market that should sell well as a story stock. By the time the IPO hits the market, sentiment may have turned favorable again on the solar-energy industry. If so, Gaiam could become a compelling investment, too.
On its own, Gaiam is profitable and growing, with revenue climbing 24% year over year through the first nine months of 2007. If Real Goods is able to command a healthy market cap on its own, Gaiam's investment will also appreciate in value.
The moral of the story is to look beyond the dark clouds. They'll pass. How bright the sun -- and the solar-energy stocks -- will shine beyond that remains to be seen.
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Longtime Fool contributor Rick Munarriz is proud of the solar water heater in his home, but he does not own shares in any of the stocks in this story. He is part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. Starbucks is a Motley Fool Stock Advisor pick. The Fool has a disclosure policy.