What's the antidote to spiraling fuel costs?
How about carjacking some wheels and taking a joyride on someone else's gas tank? Better yet, why not do it virtually from your home to make sure that only your cartoon persona risks getting arrested?
No one -- save for perhaps me -- is suggesting this as a theory for why Take-Two Interactive's
If you thought Microsoft's
It's a record likely to stand for some time. Despite gamer speculation on potential heirs to the temporary throne, I don't see it. Electronic Arts
Everyone knew that Take-Two had a hit on its hands. The franchise has been huge, critical praise was gushing, and even EA's rebuffed buyout offers helped draw media attention to the title.
If Take-Two needed to convince investors that its future was bright without EA, there are now 6 million gamers -- and counting -- nodding along in agreement with the company's decision to pass.
It's not just a game. Between the digitally delivered episodes and MP3 sales in a game 200 songs deep, GTA4 will deliver high-margin profits long after the title stops flying off the shelves. GTA4 isn't the solution to rising fuel costs, though it's certainly what will fuel Take-Two -- a brilliantly timed Rule Breakers recommendation last year -- forward at this point.