Shares of Sohu.com
Sohu's outook shouldn't be confused with Focus Media's
Sohu and Focus Media are also entirely different advertising companies. Sohu is primarily an online advertiser. Focus Media has a strong presence there with last year's Allyes acquisition, but it is still mostly a company with a fleet of LCD monitors in public places, billboards, and elevator posters.
A closer fit to Sohu would be Baidu.com
Another thing to consider is that Sohu's sharp ad gains this year are tied partly to the Olympic Games in Beijing. Sohu will be tracking and webcasting the athletic contests in an official capacity, so it's only natural to see a little deflation in the numbers next year.
Besides, what's so disappointing about 20% to 30% in top-line growth? Wall Street was already looking for total revenue at Sohu to clock in just 22% higher next year after this year's dramatic climb. Wang's online ad target is also roughly double the 13.7% revenue gain that investors are expecting out of Yahoo!.
Yes, Sohu had been on a tear until now. Shares had roughly tripled over the past year, before this morning's tumble. However, is Sohu really that expensive, now trading for 22 times next year's profit expectations?
Let the pessimists sell. If the dips continue, investors may welcome the buying opportunity just before the Olympics-peppered buzz kicks in later this summer.
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Longtime Fool contributor Rick Munarriz is a fan of China's growth story. but he does not own shares in any of the companies in this story. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.