Have you seen the company's mission statement?
"Google's mission is to organize the world's information and make it universally accessible and useful."
Business success and profits may follow when you chase an audacious goal like this one, but it's secondary to the big picture. Change the world. Make everyone's life better. Our great-grandkids may not remember Google, the stock, 50 years from now -- but the company should stick around in the history books as a game-changing information source on par with the ancient Library of Alexandria (Egypt, not Virginia).
That's what makes Big G a Rule Breaker, and that fire in its belly sets the company apart from less passionate, more business-minded rivals like Microsoft
So when the EU opens up Europeana, a massive digital library that pulls a wealth of information on European culture out of dusty old museums or private collections and into the digital world, it's like giving Google a helping hand. After all, Google likes to show us the way to important info that somebody else owns.
Its own efforts to digitize university library collections, host historical photographs, and the like are happening because nobody else stepped up to shoulder the responsibility of getting it done. Where's Amazon
Welcome to the party, Europeana. Don't be scared when Google's indexing spiders crawl across your back. They're just scratching your back -- and sending more traffic than you could muster on your own. In return, you're scratching Google's back simply by existing. With gentle backrubs all around, everybody wins.
Microsoft is a Motley Fool Inside Value pick. Google is a Motley Fool Rule Breakers recommendation. Amazon.com is a Motley Fool Stock Advisor picks. Try any of our Foolish newsletters today, free for 30 days.
Fool contributor Anders Bylund owns shares in Google, but he holds no other position in any of the companies discussed here. You can check out Anders' holdings or a concise bio if you like, and The Motley Fool is investors writing for investors.