Be fruitful and multiply, The Knot
The online wedding planning resource rolled out 75 new wedding sites this week. It's not going to have to shell out a lot of dough for its niche-specific sites, like Marchex
In other words, nervous spouses-to-be will now find destinations like Chicago.Weddings.com and OuterBanks.Weddings.com. The landing pages help local bridal salons, reception venues, and florists reach their ideal audiences. Visitors can also check out the city-specific discussion boards and snapshots of recent weddings around town.
Sure, The Knot's namesake site has offered regional breakdowns for years. However, this will give the growing Web-based lead provider a new platform to deliver local-sponsored listings for everyone from cake bakers to wedding disc jockeys.
It also will give The Knot a little more search-engine juice. Sites like Google
It also doubles the results in some cases. For example, a search for "Austin weddings" now spits back both The Knot's dedicated page for Austin, Texas, as well as the Austin.Weddings.com site.
This can only be a good thing for the Motley Fool Rule Breakers recommendation, especially if counterculture brides-to-be decide that TheKnot.com's brand is too commercialized for their unique wedding-day visions and want something more local.
What's next? Bride-specific subdomains? I wouldn't put it past The Knot. You shouldn't either.
More friends of the bride:
Longtime Fool contributor Rick Munarriz got married years before TheKnot.com was around, and he regrets that. He could have had a punctual person working the video camera that day. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.