Yesterday saw the official launch of the Vevo music video player, where music publishers present the work of their artists in full HD glory and with some unique extras. Started in cooperation between Google and Sony
So, why reinvent the wheel? YouTube already streamed plenty of music videos before this launch. And YouTube will continue to do so, except that official videos under the Vevo umbrella are presented under an attention-grabbing Vevo banner that hypes the service's features. You can find the same official video for “Everlong” by the Foo Fighters on both Vevo and YouTube, but with slightly different user interfaces and quirks, like Vevo's karaoke-ish lyrics display.
And of course, Vevo comes wrapped in its own advertising package. Tastefully short video ads from the likes of McDonald's
Speaking at the Hollywood launch party, Google CEO Eric Schmidt said that "Vevo will finally help the music industry make money selling music" instead of living off of concert tickets and merchandise sales. Google is said to be splitting the ad proceeds from Vevo half-and-half with the copyright holders, and that goes equally for Vevo-themed videos played on YouTube itself.
Some skeptics expect Vevo to fail quickly, but I'm not so sure. Having a consortium of music-industry businesses behind it alongside Google's technical expertise brings a legitimacy to the operation that few can match. And like I said, the branding extends to plain old YouTube too, which exposes the Vevo brand to millions of unsuspecting eyeballs.
Down the line, I wouldn't be surprised to see Warner Music ink a deal with Vevo (since it looks like the two have mended their ways), creating a one-stop shop for ad-supported music videos that even could put a thorn in the side of the Apple
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Fool contributor Anders Bylund owns shares in Google, but he holds no other position in any of the companies discussed here. Google is a Motley Fool Rule Breakers recommendation. Apple and Amazon.com are Motley Fool Stock Advisor selections. Try any of our Foolish newsletters today, free for 30 days. You can check out Anders' holdings and a concise bio if you like, and The Motley Fool is investors writing for investors.