What do you get if you play the Yahoo!
For Twitter, Yahoo! completes the trifecta of leading online search partners. These deals raise public awareness of the Twitter service, which should in turn keep the volume of tweets growing and hence make the service more useful and valuable. Google and Microsoft reportedly paid Twitter $25 million each for their search-focused agreements; Yahoo! and Twitter aren't sharing any details about financial arrangements, but this contract should land somewhere in the same neighborhood.
For Yahoo!, this partnership was almost inevitable. In order to stay current and fresh, the yodelers couldn't very well let everyone else run away with real-time information feeds from Twitter. Whether it proves a temporary flash in the pan or a trend with real staying power, Twitter is a hot topic right now, and nobody wants to look like a Luddite. IAC/InterActive
Under CEO Carol Bartz, Yahoo! is rediscovering its roots, which always reached deep down into the rich soil of loyal users. Google is the master of computerized algorithms, but Yahoo! was built on connecting people. Building Twitter and Facebook into the Yahoo! experience simply makes sense, and it capitalizes on the company's core strengths. This is what AOL
Ms. Bartz should be able to drive this contraption farther and faster than you might think over the next few years. Yahoo! carries a lowly two-star CAPS rating out of five, and I think it deserves much better. Why not head on over to CAPS and give Yahoo! a thumbs-up rating today? Justice must be served. (And if you disagree, you could always turn your thumb down and send Yahoo! toward the one-star basement instead.)
Fool contributor Anders Bylund owns shares in Google, but he holds no other position in any of the companies discussed here. Microsoft is a Motley Fool Inside Value recommendation. Google is a Motley Fool Rule Breakers choice. Motley Fool Options has recommended a diagonal call position on Microsoft. Try any of our Foolish newsletters today, free for 30 days. You can check out Anders' holdings and a concise bio if you like, and The Motley Fool is investors writing for investors.