The most extreme example might be the capital of Kansas. Topeka will be known as "Google, Kansas: The capital of fiber optics" in March, thanks to an official proclamation by mayor Bill Bunten. Remember though, this is a town that renamed itself "ToPikachu" for a day when Nintendo (OTC BB: NTDOY.PK) launched a Pokemon game within city limits back in 1998.
City councils, citizen brigades, and oddball activists are everywhere. Committed candidates include small fry like Topeka and Greensboro, NC; mid-size college towns like Austin, Texas, and Gainesville, Fla.; and even metropolises such as Seattle, Wash., and New Orleans, La. Their platforms range from "look what we can do for Google" to "look what Google can do for us," and everything in between. Some committees even vow to build their own municipal fiber-optic networks if Google doesn't come through for them.
Google says that the purpose of building out a relatively smallish network of approximately 500,000 gigabit-connected homes is to learn more about networking. The company hopes to find innovative uses for a true "information superhighway," along with new ways to build and run the networks cheaper, faster, and better. It will allow third-party service providers to resell Google's connections and share lessons learned with the world. And that is the key takeaway from the whole project: Google wants a faster and more ubiquitous Internet for everybody.
It doesn't really matter to Google whether you surf the bit-waves through the lines of AT&T
Whether or not Google makes money from subscription fees and city-funded subsidies for this project, the real payoff will come indirectly and years later. More network traffic means more eyeballs connected to ad-clicking fingers. That also happens to fit Google's corporate mission to "organize the world's information and make it universally accessible and useful."
Whoever gets this network will only be the first of many large broadband rollouts in the coming years. Is Google the best vehicle for riding that wave, or should we instead stock up on fiber-optic equipment makers like JDS Uniphase
Fool contributor Anders Bylund owns shares in Google, but he holds no other position in any of the companies discussed here. His own neighborhood already has Verizon FiOS, so Google isn't likely to lay more fiber for Anders. Biscuits! Google is a Motley Fool Rule Breakers recommendation. Apple and Nintendo are Motley Fool Stock Advisor selections. Try any of our Foolish newsletters today, free for 30 days. You can check out Anders' holdings and a concise bio if you like, and The Motley Fool is investors writing for investors.
More from The Motley Fool
3 Companies Using Artificial Intelligence to Their Advantage
The companies' stocks could benefit as they take advantage of multibillion-dollar opportunities.
My 3 Biggest Stock Holdings
Netflix, Micron Technology, and Alphabet are crowding out all other tickers in this investor's real-money portfolio. Here's how, why, and what they're up to next.
CES 2018: 5 Developments You Need to Know About
CES always promises exciting new ideas, and this year’s event was no different.