The company behind the gargantuan multiplex digital projectors and hair-raising sound systems is inking a new deal with leading European exhibitor ODEON, tacking on four new screens in the United Kingdom.
The installations will come quickly, as all four IMAX experiences will be up in time for Time Warner's
J.K. Rowling's franchise is obviously a big hit in her home country, and IMAX will be hopping on the flying Quidditch broomstick for the ride.
This has been a big year of validation for IMAX. The company has now signed deals for 134 new installations worldwide this year, compared to a mere 35 screens for all of last year. The success of News Corp.'s
There are challenges, naturally. RealD
Home theaters are also growing more elaborate, with selection widening quickly as a result of Netflix's
These trends may seem to be hurting IMAX, but they are actually helping. Movie theater operators know that they need to raise their game to remain competitive with the living room, and that's where IMAX steps in as an obvious savior. Hollywood probably wouldn't have had a record year in box office receipts in 2009 if it wasn't for IMAX.
The world clearly has noticed. IMAX issues a press release every few days, detailing a new overseas expansion deal. The larger the base of licensed screens, the more attractive the model, medium, and fundamentals become.
If this isn't hitting you now, give it a few days. Maybe IMAX's next press release will drive the point home.
Is an IMAX screening worth the premium? Please share your perspective in the comment box below.
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Longtime Fool contributor Rick Munarriz is a movie buff, but he doesn't own shares in any of the stocks in this story except for Netflix. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.