The Google TV team has lined up an impressive row of content partners just in time for the first hardware launches by electronics giants Sony and Logitech International
NBC Universal, embroiled in a never-ending quest to move away from current majority owner General Electric and into the arms of Comcast
That's sort of alright, though. Unlike the Apple
A range of exclusively digital content providers have also stepped up to the plate, Netflix
So the digital battle for your living room has started. It's Google versus Apple at this point, brandishing their Android and iOS platforms respectively. Others will undoubtedly make a play for this space after letting these pioneers break some difficult ground. The very experience of watching TV is due for another major revolution: DVR boxes, digital cable services, and on-demand videos are about to be joined by flexible, web-surfing phenoms, and nobody will want to go back to the dark ages after tasting this sweetly addictive poison. And don't forget that Google gets to serve a whole new form of advertising to this new wave of customers.
Is Google TV the platform that finally breaks Google out of the online advertising box where its revenues have been contained since time immemorial? I believe it is; discuss in the comments below.
Google is a Motley Fool Inside Value pick. Google is a Motley Fool Rule Breakers recommendation. Apple, Adobe Systems, and Netflix are Motley Fool Stock Advisor picks. Logitech is a Motley Fool Hidden Gems recommendation. Motley Fool Options has recommended a write covered strangle position on Logitech. The Fool owns shares of Apple, Google, and Logitech International SA. Try any of our Foolish newsletter services free for 30 days. True to its name, The Motley Fool is made up of a motley assortment of writers and analysts, each with a unique perspective; sometimes we agree, sometimes we disagree, but we all believe in the power of learning from each other through our Foolish community.
Fool contributor Anders Bylund holds no position in any of the companies discussed here, and he's getting a little verklempt. You can check out Anders' holdings and a concise bio if you like, and The Motley Fool is investors writing for investors.