Google
Or perhaps 11-and-a-half. Android platform manager Eric Chu's main gripe about Market is its lack of paid app sales. If helping developers monetize their products is the best Chu can do, I think he's missing at least half the picture.
It's often faster and easier to find the Android app you're looking for by doing regular old Google searches than by looking around the Android Market. Third-party app databases have much more refined search tools than Google's own, which is really a shame, when you consider that search tools made Google a success in the first place. The company certainly could and should do better.
The lack of a great app store hasn't stopped Android phones from selling like hotcakes. Various flavors of Verizon
The Gingerbread version of Android should have revamped the store in broad strokes, but didn't. Somehow, I get the feeling that Honeycomb won't do it, either, though that only matters for tablet buyers. Sensing a opportunity to steal Google's thunder, both Verizon and Amazon.com
So what's step two in your recovery plan, Google? I hope it's more like a spiritual awakening than another denial.