Apparently Megan Fox wasn't the only reason movie buffs were keeping up with the Transformers franchise.
IMAX showings generated $23.1 million in global ticket sales over the holiday weekend, ringing up $14 million domestically through 146 screens and an additional $9.1 million on 105 international locations.
In a testament to IMAX's growing appeal overseas, the average international screen generated $87,000 in ticket sales compared with $88,500 domestically (without the Monday holiday factoring into the international sales metric).
It gets better. The film has yet to open in China or Japan, and China has grown to be IMAX's largest market outside of the United States. For those scoring at home, this is all good news for Hasbro
Action blockbusters have proven to be the most potent of genres being digitally remastered for IMAX's super-sized experience. This past weekend's record may not stand for long, though. Time Warner's
Enjoy the IMAX record, Viacom. With IMAX continuing to tack on screens and a busy slate of releases rounding out the summer schedule, Viacom -- and even Time Warner -- are unlikely to keep the record for long.
Is an IMAX or 3-D screening worth the premium? Please share your perspective in the comment box below.
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Longtime Fool contributor Rick Munarriz is a movie buff, but he doesn't own shares in any of the stocks in this story. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early.