In today's world, most companies span several regions and sell across the world. As Foolish colleague Morgan Housel notes, 10 years ago, less than a third of S&P 500 revenue came from abroad. Today, that makes up more than half of the S&P 500's growth.

And that number is growing. The truth is, investors regularly underestimate how much demand comes from abroad. More importantly, for large, multinational corporations that have already established a presence in their home markets, much of their future growth comes from abroad.

With that in mind, today we're looking at Tibco (Nasdaq: TIBX). We'll examine not only where its sales and earnings come from, but also how its sales abroad have changed over time.

Where Tibco's sales were five years ago
Five years ago, Tibco collected 51% of its sales from the United States market, with the United Kingdom kicking in another 15% of sales.

G

Source: S&P Capital IQ.

Where Tibco's sales are today
Today, while America is still Tibco's largest market by far, the United Kingdom has moved all the way down to just 9% of companywide sales as other European countries grew in significance.

G

Segment

1-Year Sales Growth

5-Year Sales Growth

United States 32% 63%
United Kingdom 12% 3%
Other Americas 10% 569%
Other EMEA 5% 107%
Asia Pacific and Japan (APJ) 45% 52%

Source: S&P Capital IQ.

In the preceding chart, I included not only a one-year sales growth figure to show how sharply different geographies have rebounded from their lows in 2009, but also a five-year figure to illustrate longer-term growth trends.

The company has done a respectable job growing sales in its home American market not only recently but across the past half-decade as well. Elsewhere in the Americas, growth has been enormous in recent years. Sales to Canada and Latin America are still just 5% of total sales, but the company appears to have gained a lot of traction in these markets.

Finally, while the Asian market has below average five-year growth, there's quite a bit of opportunity in this area. Other IT competitors like IBM (NYSE: IBM) have been trumpeting their growth in this region, so there's ample opportunity for Tibco to expand across Asia.

Competitor checkup
One last point to check is how Tibco's footprint compares with some of its technology peers and industry rivals.

Company

Geography With Most Sales

Percent of Sales

Tibco United States 49%
IBM Americas 43%
Hewlett-Packard (NYSE: HPQ) United States 35%
Qlik Technologies (Nasdaq: QLIK) Europe 60%

Source: S&P Capital IQ.

As I mentioned, IBM is at the forefront of the pack when it comes to international expansion. In the company's aggressive 2015 road map, it lists "growth" markets as a key area for driving profits forward. Also, in nearly every earnings report, IBM lists BRIC country growth that far exceeds companywide totals.

Qlik, a cloud-focused data analysis company, is interesting in that most of its sales are in Europe. The company is based in Radnor, Pa., but was founded in Sweeden back in 1993. As the company is able to gain more of a foothold in the American market, that could give it a powerful avenue for growth.

Keep searching
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Eric Bleeker owns shares of no companies listed above. You can follow him on Twitter to see all of his technology and market commentary. The Motley Fool owns shares of IBM. Motley Fool newsletter services have recommended buying shares of Tibco Software and Qlik Technologies. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.