Is Apple stock expected to go up?

Yes, most analysts expect Apple's stock to rise in 2026, with a consensus estimate that its share price will exceed $287 within the next 12 months.

What will Apple stock be worth in 2030?

No one knows exactly what Apple stock will be worth in 2030. Predictions range from $350 a share to more than $500 a share by 2030.

Is Apple a good long-term stock?

Apple is a good long-term stock. The technology company is investing heavily to launch new products, including a foldable smartphone and Apple Glasses, as well as further integrating AI into its existing products and services. These catalysts should drive continued growing demand for Apple’s products and services, boosting its revenues and profits, and likely its share price.

Apple (AAPL) Stock Predictions for 2026 and Beyond

Apple (AAPL) Stock Predictions: What Investors Should Expect in 2026 and Beyond

By Matthew DiLallo – Updated Jan 12, 2026 at 11:00 PM EST | Fact-checked by Frank Bass

Key Points

Apple stock expected to rise about 11% in 2026 to $287.83/share despite challenges.
By 2030, Apple's stock could range between $350 and $520, needing new products and AI integration.
Long-term growth is reliant on innovative products like foldable iPhones and smart glasses.

This year’s Apple (AAPL +0.26%) stock forecast centers around demand for new iPhones. The tech giant delivered strong sales of its iPhone 17 series in 2025, enabling it to capture an industry-leading 20% share of the global smartphone market. However, analysts predict that 2026 could be more challenging for phone sales due to chip shortages and rising component costs as chipmakers prioritize data centers over smartphones.

Amid that backdrop, here’s a prediction for Apple stock in 2026 as well as a longer-term outlook for the company through 2030.

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NASDAQ: AAPL

Apple

Today's Change

(0.26%) $0.88

Current Price

$334.14

Key Data Points

Market Cap

$4.9T

Day's Range

$329.02 - $334.99

52wk Range

$201.50 - $334.99

Volume

2.8M

Avg Vol

54.8M

Gross Margin

47.86%

Dividend Yield

0.31%

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2030 forecast

Apple's predictions for 2030 are all over the place. The average prediction is that the stock will rise to around $350 by 2030, which is a nearly 35% gain. Meanwhile, more aggressive outlooks estimate that the stock could more than double by 2030 to over $520 per share.

For Apple to rise to $350 a share, it would need to keep doing what it has been doing. The company must continue to develop high-demand smartphones and other consumer technology products (e.g., Apple Watch and AirPods), while expanding its services (e.g., Apple TV+, Apple Pay, and others). Meanwhile, a more bullish outlook would require Apple to release a new well-received consumer product platform (such as its upcoming smart glasses) while also improving its integration of AI into its products and services.

While I’m a bit cautious about Apple stock in 2026, I’m more bullish on its long-term outlook. I believe that Apple can finally launch another flagship consumer product while also smartly integrating AI into its ecosystem. That drives my prediction that Apple stock will top $500 by the end of 2030, assuming it doesn't complete another stock split.

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Key drivers of Apple’s stock performance

For Apple shares to rise over the next few years, the company needs to do three things.

First, Apple needs to maintain its share of the global smartphone market. That will mean continuing to develop innovative smartphones that encourage consumers to trade up more frequently. It will need to stay ahead of the competition by launching its first foldable iPhone in the coming years.

Additionally, Apple will finally need to launch its next flagship consumer technology product. The company has struggled to develop its next hit product as it shut down development of the Apple Car in 2024, while the Apple Vision Pro VR headset has been a flop. However, the upcoming release of its smart glasses, scheduled for late 2026 or early 2027, could finally be the next hot consumer product the company has been trying to develop for years.

Finally, Apple will need to harness the power of AI and seamlessly integrate it into its ecosystem. The company launched Apple Intelligence in late 2024, but it has yet to become a major sales driver. Apple will need to continue building out its AI capabilities to improve its products and services, ensuring it doesn’t fall behind its competitors.

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FAQ

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Apple Stock Prediction FAQ

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About the Author

Matt DiLallo has been a contributing Motley Fool stock analyst specializing in the energy, industrials, and real estate sectors since 2012. He also covers dividend-paying stocks, pre-IPO companies, ETFs, and other investing topics. He holds an MBA from Liberty University.

TMFmd19

@MatthewDiLallo

Matt DiLallo has positions in Apple and has the following options: short January 2026 $265 calls on Apple. The Motley Fool has positions in and recommends Apple. The Motley Fool has a disclosure policy.

Apple (AAPL) Stock Predictions: What Investors Should Expect in 2026 and Beyond

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2030 forecast

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Key drivers of Apple’s stock performance

FAQ

NASDAQ: AAPL

Key Data Points