2026 forecast
Despite a 60% decline in the share price in the last year, and only a 5% gain year-to-date, somehow Wall Street analysts love this company. Of the 15 recommendations given in May, 12 were Buys. The average analyst price target for this company is at $380, compared with the $160 share price in late May 2026.
CoinCodex, a technical trading website, predicts an average annualized price of $222.37 per share, well below Wall Street's forecast, but still well above the current market value.
2030 forecast
The 2030 price for MSTR is extremely uncertain, with potential crypto legislation or a general loss of interest in Bitcoin posing a significant risk to future investors. But in May 2026, CoinCodex predicted an average annualized price of $292.90, with a wide range of $182 to $420 due to uncertainty in the broader environment surrounding the types of assets now driving the train at this once-successful business intelligence company.
Strategy's highlights and risks
Investing in a company like Strategy means investing in a potentially highly volatile stock whose value is almost entirely dependent upon the crypto market, but here are some of the most important highlights and risks to consider:
- Institutions and retail investors make up the owners of this stock. This is good and bad. Institutional investors are often buying stocks for things like retirement plans and money market accounts – they're not worried about small movements; they're thinking about the long term. For them, this is often the only way they can give clients crypto exposure, since they may not be legally able to buy crypto itself. But only about 64% of shares are held by these investors. The rest are held by retail investors, who have options. They can simply buy Bitcoin on the dip, instead of waiting for Strategy to do the same and hope for the best. What happens when these investors decide to do that very thing?
- This company isn't profitable. Not only is MSTR currently unprofitable, with net income in 2025, 2024, and 2022 in the negative billions, it's showing a negative net income in the billions again for 2026, and we're only getting data from the first quarter so far. It blames much of the negative net income on an unrealized loss in asset value for Bitcoin, but it seems to fail to have any plan to slow the bleeding, given that Bitcoin is an untrustworthy asset. The BI business is basically keeping the doors open, despite being a fraction of the business at this point.
- Balance sheets show remarkable debt. For a company with a negative net profit, the $8.2 billion in debt on the books is a big gamble. The biggest of these debts come due in 2029 ($2.9 B), 2030 ($2.8 B), and 2028 ($1.0 B), respectively. There's no mystery where this money went; it was spent on Bitcoin, by and large. And there's no way to know if that coin is actually going to be able to bail the company out of this debt, which could cause a forced sale of assets, or worse, when the bill comes due. Selling more stock to fund old debt isn't better for shareholders, either.
