On May 14, Chinese online and media company SINA (NASDAQ:SINA) released first-quarter earnings for the period ended March 31.

  • Read more about SINA's new emphasis on Internet advertising in our earnings take.
  • Revenues increased 9.8% to $51.3 million, beating the company's previous guidance of $48 million to $50 million.
  • The increase in sales was primarily driven by a 43% increase in advertising revenue, the company's largest segment.
  • SINA has a three-star rating in CAPS, our free interactive stock database. Chinese online companies Sohu.com (NASDAQ:SOHU) and Baidu.com (NASDAQ:BIDU) have three and two stars, respectively.

(Figures in thousands, except per-share data.)

Income Statement Highlights

Q1 2007

Q1 2006

Change

Sales

$51,280

$46,712

9.8%

Net Profit

$8,608

$7,036

22.3%

EPS

$0.15

$0.12

25.0%

Diluted Shares

59,264

58,617

1.1%

Get back to basics with the income statement.

Margin Checkup

Q1 2007

Q1 2006

Change*

Gross Margin

59.3%

61.4%

(2.0)

Operating Margin

14.6%

14.2%

0.4

Net Margin

16.8%

15.1%

1.7

*Expressed in percentage points.

Margins are the earnings engine.

Balance Sheet Highlights

Assets

Q1 2007

Q1 2006

Change

Cash + ST Invest.

$382,667

$304,411

25.7%

Accounts Rec.

$41,544

$34,865

19.2%

Inventory

N/A

N/A

N/A

Liabilities

Q1 2007

Q1 2006

Change

Accounts Payable

$2,516

$1,920

31.0%

Long-Term Debt

N/A

N/A

N/A

The balance sheet reflects the company's health.

Cash Flow Highlights

SINA must be off surfing the Web, because it forgot to include a cash flow statement in the press release.

Free cash flow is a Fool's best friend.

Related Foolishness:

SINA is a Stock Advisor recommendation, while Baidu.com is a Rule Breakers pick. To see what other Chinese companies have bright prospects, try a free 30-day trial to either newsletter.   

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