The thought of waking up in the morning for that first cup of joe, only to realize there's no water to brew it with, is a scary one for me. I've been spoiled with plenty of potable drinking water for my morning caffeine needs. But water scarcity is a daily reality in many parts of the world.
China's water woes, exacerbated by its rapid growth, are well-publicized. In the last decade, there have been years when the mighty Yellow River failed to reach the sea before running dry. Water supplies in densely populated northern China are limited, and industrial and agricultural demand is high. In response, China has taken on the ambitious South-North Water Transfer Project to divert water from the Yangtze River to the Yellow. While the project has faced many delays, Tri-Tech Holding
India's water situation
But China isn't the only emerging country with a water scarcity issue. India has its share of water woes, too. However, the scarcity of water in India has less to do with resource scarcity, and much more to do with storage, distribution, water treatment facilities, and the failure of other infrastructure to keep up with growth.
In some cases, the pipes and infrastructure to get water to homes and businesses are in place, but in need of repair, compromising the pressure or water quality. In other cases, settlements have sprung up where infrastructure isn't in place, and water delivery trucks and other ad hoc solutions try to close the gap. Water deliveries and the greater availability of bottled water from PepsiCo
More storage and pipes
India has historically had plenty of water flowing through its rivers, but parts of the country get most or all of their rain during the monsoon season. According to a report from The World Bank, India gets 50% of its rain for the year in just 15 days. These heavy rains provide the water necessary to support agriculture, while replenishing rivers and groundwater. With so much supply coming in such a short period, the ability to store water is critical, but India's capabilities aren't up to the task. Where some developed nations can store 5,000 cubic meters of water per person, India can currently store only 200.
Using dams to increase the country's water storage would help India keep more of its valuable monsoon rains, and give the country additional hydroelectric power opportunities. However, storage tanks, treatment, and distribution infrastructure are also needed.
Plenty of companies are eager to provide solutions to different parts of the problem. General Electric
Still, getting this infrastructure in place, and repairing existing systems, requires funding. While India's economy has grown rapidly in the last 20 years, the country has traditionally charged below-average rates for water, and subsidized its agricultural water use to ensure an ample domestic food supply. Arranging the funding and development India needs will require difficult discussions about the true cost of water, and tough decisions that better allocate that cost to all consumers.
Getting the scoop on the ground
The good news is that water from the Himalayas and its monsoon rains provides India with access to enough water to quench its growing thirst. With time, effort, and funding, India's water problems could become a thing of the past, or at least greatly alleviated.
To assess the opportunities in water infrastructure and other industries, our Global Gains research team is traveling to India in early December to meet with company management teams and economic experts, and to get the lay of the land.
If you're interested in getting the details on all the ideas we dig up, simply enter your email in the box below to let us know where to send our free trip dispatches from the field.
