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How to Fight Google and Apple and Win China's Mobile War

Microsoft takes on Google and Apple with a third store on Tmall.com

By Kevin Chen – Mar 28, 2013 at 11:30PM EST

Last week, Microsoft (MSFT +1.01%) opened its third online store in China.

That's right, it's third online store. 

Even though the company maintains a namesake e-commerce channel and second online store, the Seattle-based company has opened a third one, as it trails Google's Android (GOOG 0.55%) and Apple (AAPL +0.11%) in the mobile war.

In the video below, Fool contributor Kevin Chen explains why Microsoft made its latest move and why it didn't go with Dangdang (DANG +0.00%) or Amazon China (AMZN 0.41%).

Read Next

About the Author

Kevin Chen
Kevin Chen covers the tech sector in China. With degrees in history and economics, he scours government sources, magazines, blogs, and earnings reports before making any investment decision. You can follow him at @TMFKang or on Google+.
XMFKang

Fool contributor Kevin Chen has no position in any stocks mentioned. The Motley Fool recommends Amazon.com, Apple, and Google. The Motley Fool owns shares of Amazon.com, Apple, Google, and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Stocks Mentioned

Microsoft Stock Quote
Microsoft
NASDAQ: MSFT
$373.10
(+1.01%)+$3.73
Apple Stock Quote
Apple
NASDAQ: AAPL
$255.92
(+0.11%)+$0.29
Alphabet Stock Quote
Alphabet
NASDAQ: GOOGL
$295.70
(-0.57%)-$1.69
Amazon Stock Quote
Amazon
NASDAQ: AMZN
$209.70
(-0.41%)-$0.87

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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