Last week, Microsoft (MSFT 0.70%) opened its third online store in China.
That's right, it's third online store.
Even though the company maintains a namesake e-commerce channel and second online store, the Seattle-based company has opened a third one, as it trails Google's Android (GOOG +1.53%) and Apple (AAPL 0.17%) in the mobile war.
In the video below, Fool contributor Kevin Chen explains why Microsoft made its latest move and why it didn't go with Dangdang (DANG +0.00%) or Amazon China (AMZN +0.89%).
