Last week, Microsoft (MSFT +1.01%) opened its third online store in China.
That's right, it's third online store.
Even though the company maintains a namesake e-commerce channel and second online store, the Seattle-based company has opened a third one, as it trails Google's Android (GOOG 0.55%) and Apple (AAPL +0.11%) in the mobile war.
In the video below, Fool contributor Kevin Chen explains why Microsoft made its latest move and why it didn't go with Dangdang (DANG +0.00%) or Amazon China (AMZN 0.41%).





