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Snap Back With These Stocks

By Shannon Zimmerman - Updated Nov 11, 2016 at 4:55PM

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Two things to look for when you're picking stocks today.

What's the best way to identify stocks that have what it takes to shellac the market over the long haul? For my money, it's this: make them show you the money.

Free cash flow (FCF) that is. During these turbulent times, admittedly, even FCF stalwarts have been smacked around, with the likes of Apple (NASDAQ:AAPL), General Electric (NYSE:GE), and United Technologies (NYSE:UTX) -- fat cash cows all -- trading more than 30% below their respective 52-week highs. Bristol-Myers Squibb (NYSE:BMY) and eBay (NASDAQ:EBAY) fit that profile as well.

Recent declines aside, the bottom line is this: When the fog of recession finally lifts, it's precisely these kinds of companies -- value-priced titans with healthy levels of FCF -- that will likely be the first to lead us out of the doldrums. That has been the historical norm, after all. And actually, that leadership will likely begin before the recession, um, recedes: The market typically begins its upswing well in advance of the overall economy's.

With that said ...
There's of course more to smart stock selection than just cherry-picking from among a list of proven cash machines. Even great companies can make lousy investments if, for example, management has lost the knack for getting the biggest bang for its shareholders' bucks. On that front, return-on-equity -- a key measure of profitability -- is a good metric.

As we point out in the Fool's glossary, ROE (as the cool kids like to call it):

... is a measure of how much in earnings a company generates in four quarters compared to its shareholders' equity. It is measured as a percentage. For instance, if XYZ Corp. made $1 million in the past year and has shareholders' equity of $10 million, then the ROE is 10%.

This Foolish write-up offers a fuller take on this important investing topic, but the thing to remember about ROE is this: The higher the figure the better. Large (and increasing) percentages generally indicate that management is doing a fine job of wringing profit from the money its shareholders have at stake.

Example of companies that have exceptional track records of delivering the ROE goods include IBM (NYSE:IBM) and Johnson & Johnson (NYSE:JNJ). Each posted juicy ROE figures this year, easily trumping their respective industry averages that year. Both firms have continued to fare well in ROE terms since then and, given that they also have exemplary track records of generating ample sums of free cash flow, savvy investors will likely want to place them near the top their further-research list.

But on the other hand ...
If, however, you'd prefer to plunk down your hard-earned moola on stocks that have already been Foolish vetted for FCF, ROE, and a host of other important financial metrics, we encourage you to consider taking the Fool's Ready-Made Millionaire for a spin when it reopens to new members early next year.

Our compact, set-and-forget lineup of just eight holdings includes stocks, mutual funds and an ETF that we consider to be the cream of the investable universe's crop. Our goal: To crush the market over the next three to five years and beyond. If you'd like to be notified when our service reopens, sign up and we'll put you on our list. We'll also serve up a free, downloadable copy of The 11-Minute Millionaire, a special report that zeroes in on the three things you need to know before investing another dime in this turbulent market. Click here to grab it now.

Shannon Zimmerman runs point on the Fool's Ready-Made Millionaire and doesn't own any of the companies mentioned. Apple and eBay are Stock Advisor recommendations. Johnson & Johnson is an Income Investor pick. You can check out the Fool's strict disclosure policy by clicking right here.


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Stocks Mentioned

Apple Inc. Stock Quote
Apple Inc.
$173.19 (0.63%) $1.09
eBay Inc. Stock Quote
eBay Inc.
$48.68 (-1.54%) $0.76
International Business Machines Corporation Stock Quote
International Business Machines Corporation
$134.93 (0.69%) $0.92
General Electric Company Stock Quote
General Electric Company
$79.81 (-0.15%) $0.12
Raytheon Technologies Corporation Stock Quote
Raytheon Technologies Corporation
$96.13 (1.18%) $1.12
Johnson & Johnson Stock Quote
Johnson & Johnson
$166.09 (0.48%) $0.79
Bristol Myers Squibb Company Stock Quote
Bristol Myers Squibb Company
$74.53 (-1.38%) $-1.04

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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