Please ensure Javascript is enabled for purposes of website accessibility

Nike's High Jump

By Seth Jayson – Updated Nov 16, 2016 at 4:43PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

U.S. consumers want more of the swoosh.

The Motley Fool has been on a bit of a sporty shoe binge over the past several months. While sports retailers such as The Sports Authority (NYSE:TSA), Dick's Sporting Goods (NYSE:DKS), and Finish Line (NASDAQ:FINL) might be all over the map with their results, manufacturers have looked like good opportunities. Reebok (NYSE:RBK) has been highlighted as a bargain, and Hidden Gems pick Saucony (NASDAQ:SCNYA) (NASDAQ:SCNYB) is not only growing but also producing great free cash flow and selling at a discount, all while courting a takeover. Should industry gorilla Nike (NYSE:NKE) be on our short list as well?

At first glance, it certainly looks that way. Today, the bad boys from Beaverton released first-quarter results that show Americans can't get enough of the swoosh, and they put rival Reebok to shame. U.S. revenues outpaced growth across the globe (even though those were juiced by foreign exchange gains), climbing 12%. Total revenues were up 18% to $3.56 billion. That helped propel net earnings to $1.21 per share, a 23% better showing than last year.

While the release is quick to point out the 1.5% improvement in gross margin, there are a few rocks in Nike's shoe this quarter. Selling, general, and administrative expenses ticked up 1.4% as well. It's not enough to offset the margin gain, but it does bear watching.

Nike's balance sheets remain as shock-absorbent as its famous air sole, with about $1 billion in cash and short-term investments to offset the $692 million in debt.

The question for Nike watchers always comes to: Is it worth the price? With one of the world's most recognized brands, and future orders up 10%, it seems to have earned a premium valuation of 22 times earnings, which puts the stock near its 52-week high. Often in the past, that meant not much of a discount and no real reason to buy.

But these days, the $78 per stub values the enterprise at only 15 times last year's free cash flow. That's plenty of green for future stock buybacks or dividend increases, and it suggests that Nike should be a rewarding investment even at today's prices.

Seth Jayson doesn't wear Nike shoes, but Beaverton does make the best pair of sunglasses he's ever owned. At the time of publication, he owned shares of Reebok but had no position in any other firm mentioned.

Saucony has been a huge performer for Hidden Gems . Take a free trial to see other companies the Street is missing.

None

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Dick's Sporting Goods, Inc. Stock Quote
Dick's Sporting Goods, Inc.
DKS
$102.24 (-2.12%) $-2.22
The Finish Line, Inc. Stock Quote
The Finish Line, Inc.
FINL
NIKE, Inc. Stock Quote
NIKE, Inc.
NKE
$96.06 (-0.99%) $0.96

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
329%
 
S&P 500 Returns
106%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 09/27/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.