No, ATA doesn't stand for Another Troubled Airline, though it may certainly feel that way after the struggling company filed for bankruptcy last night. ATA Holdings
American Trans Air -- the real ATA -- has flown passengers since 1986, and it's unfortunate to see another air carrier buckle under the pressure of running an airline in today's environment of fare wars, weary passengers, and costly jet fuel.
The fact that Motley Fool Stock Advisor newsletter recommendation JetBlue Airways
And the rub is that they have little choice but to compete. Information is too prevalent these days. Travel sites such as InterActiveCorp's
ATA's move now has the industry turning to see what Delta
It's not just JetBlue putting up a good product at a low price these days. What do you think of the other bargain carriers? Where do you find the best rates? All this and more -- in the Cheap Air Fares discussion board. Only on Fool.com.
Longtime Fool contributor Rick Munarriz thinks that there is more to the low fare phenomenon than blue potato chips at 30,000 feet. He does not own shares in any of the companies mentioned in this story.