Before I run off and scribe my How I Got on the Howard Stern Show Without Taking Off My Clothes book -- and I'm kidding, by the way -- I should flesh out the surreal experience I had yesterday when I was driving around, only to hear Stern say some really kind words about my Sirius Highs article.
He claimed that parent company Viacom
No, I don't think he will do it. Stern rules the roughly four dozen syndicated markets he airs in, so just getting The Motley Fool name out there in a favorable light to his more than 10 million loyal radio listeners this week is plenty.
But after giving away 500 Sirius boom boxes and thousands of certificates for free Sirius radio receivers at Union Square this afternoon, it's clear that tonight's appearance on Letterman will be worth tuning in to.
Yes, Viacom also owns CBS, so one has to wonder whether he will have the freedom to pitch his new broadcasting home and sling mud at the FCC. While it may have been a more receptive approach to turn to Disney's
Can Viacom really take another 14 months of featuring a show that is championing the move away from free commercial radio? They can shackle him during his show, but there are 20 more hours in the day to really get the word out.
It's obvious, anyway. XM Satellite Radio
Exclusive content is what will make satellite radio this generation's Rule Breaker. Viacom is going to have to deal with that sooner or later. So whether Letterman is told to cut Stern off or to let him ramble tonight will be a dynamic chapter in the satellite radio revolution. As a matter of fact, it may even be the first chapter.
What will satellite radio really mean to free radio? Can a television appearance really shape the future of radio? All this and more -- in the Sirius discussion board. Only on Fool.com.
Longtime Fool contributor Rick Munarriz thinks that XM and Sirius will defy the cynics and the skeptics over the coming years, and he only hopes that they learn to treat their income statements and balance sheets a little better. He owns shares in Disney but none of the other companies mentioned in this story. He is a member of the Rule Breakers team, seeking out tomorrow's great growth stocks today.
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