Please ensure Javascript is enabled for purposes of website accessibility

More Cheese, Please

By Rick Munarriz – Updated Nov 16, 2016 at 4:27PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Disney hikes its annual dividend, but that was never the point.

If Mickey Mouse's pockets have some extra jingle next month, it's probably because Disney (NYSE:DIS) is giving investors a little more pocket change after it announced that it would be hiking its annual dividend by 17%.

At $0.24 a share, the new payout isn't going to find our Income Investor readers storming the castle. The stock will still be yielding less than 1%, and now that the Fed has hiked the federal funds rate four times this year, it's not as if the payout will rival high-yielding money market funds.

In fact, because Disney's shares have appreciated by just over 20% over the past year, it will actually have a lower yield now than it did a year ago.

But that's the point, isn't it? You're not buying a stock with a sub-1% yield to strike it rich from your dividend checks. It's a welcome bonus. It's a pat on the back for believing in the company. But naturally you would rather have a stock appreciate by 20% and dole out next to nothing than pay out a meaty 5% dividend and have its shares slide by 20%.

Total return is the name of the game. Yet in Disney's case in particular, the dividend hike seems to provide a comforting nod of continued improvement. After scoring record cash flow in fiscal 2004, the company has been comfortable projecting double-digit profit growth for the next few years.

Could Disney afford to open up its purse strings a little wider? Of course. It earned $1.12 a share last year. Yet earmarking the money coming in to pay down its debt, repurchase shares, and invest in its future will ultimately prove more rewarding than two-dozen pennies in your pocket.

If you need meatier payouts, then consider some winning picks of our Income Investor newsletter like Sara Lee (NYSE:SLE), H.J. Heinz (NYSE:HNZ), Pitney Bowes (NYSE:PBI), and ServiceMaster (NYSE:SVM). They all sport high yields and have also appreciated since being singled out in the monthly research publication.

That's not Disney. Mickey loves his Minnie dividend and that's just fine.

Should Disney have hiked its dividend by a larger amount? What should Disney do with its money? Who will replace CEO Michael Eisner? All this and more -- in the Disney discussion board. Only on Fool.com.

Longtime Fool contributor Rick Munarriz has been to all six of Disney's domestic theme parks this year, and even though he has owned shares of Disney since the 1980s, he has never counted on the dividend as a get-rich-quick scheme. He is a member of the Rule Breakers analytical team, seeking out tomorrow's great growth stocks today.

None

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

The Walt Disney Company Stock Quote
The Walt Disney Company
DIS
$98.12 (-1.39%) $-1.38
Pitney Bowes Inc. Stock Quote
Pitney Bowes Inc.
PBI
$2.43 (-8.30%) $0.22
Kraft Heinz Intermediate Corporation II Stock Quote
Kraft Heinz Intermediate Corporation II
HNZ
The Hillshire Brands Company Stock Quote
The Hillshire Brands Company
HSH.DL

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
329%
 
S&P 500 Returns
106%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 09/27/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.