It really takes some digging to uncover any good news from yesterday's third-quarter earnings release from Pier 1
Earlier this month, Pier 1 cautioned that its third-quarter outlook was looking even dimmer than it had feared, citing the impact of sluggish traffic and flat average tickets. At the same time, the company announced that November same-store sales had dropped 9.1%, far steeper than analyst projections of a 5.2% decline. Fortunately, Pier 1 wasn't stuck in the basement alone all month, as rival Bombay
After crawling to the third-quarter finish line in November, Pier 1 managed to grow revenues only a slim 1.1% for the quarter to $487.7 million, with same-store sales dropping 6.3%. Net income plummeted 39% to $19.5 million. Worse still, there are no signs of the long-awaited light at the end of the tunnel, as management slashed fourth-quarter guidance by about a dime to $0.52 to $0.62. Naturally, Wall Street cheered the dreary news (which was expected to be even worse) and drove the shares nearly 7% higher yesterday on unusually high volume.
It can be easy to beat up on Pier 1 for failing to stanch the bloodletting that has seemingly been relentless this year, but no one in this group has escaped unscathed. Times have been just as bleak, for example, at Bombay. Tuesday Morning
The good news with a downtrodden turnaround play like Pier 1 is that investors have grown accustomed to expecting poor results. The bad news is that the company has complied, churning them out month after month. Neither of Pier 1's last two marketing campaigns, featuring Kirstie Alley, or Thom Filicia of Queer Eye for the Straight Guy, has resonated with consumers.
Eventually, once a more favorable economic tailwind blows in, the home furnishings sector should rebound. Furthermore, the company has an ambitious new ad campaign slated for next spring, and is finally forecasting positive comps ahead. They say it's always darkest just before dawn -- Pier 1 is anxiously awaiting the sunrise of a new day.
Is Pier 1 primed for a turnaround, or will it continue to sink lower? Discuss that and more with other Fools on the Pier 1 discussion board.
Fool contributor Nathan Slaughter owns none of the companies mentioned.