You've got to love j2 Global Communications
News from the company yesterday shows just why it keeps succeeding. j2 announced that it is now possible to port most existing telephone numbers to its eFax service. In essence, j2 Global now makes it easier to switch to Web-based faxing, ditching that HP
Customers can sign up with j2 Global and receive faxes for free, or opt for one of two pay packages that start at $16.95 a month. With the telephone bill for a dedicated fax line often exceeding the cost of j2's basic service, it's almost a no-brainer to switch to the company's solution, even if you keep the fax machine. Add to that a host of value-added features, including Web-based fax storage and access to faxes from anywhere, and you have a very compelling offering.
The announcement isn't quite the watershed event that cellular number portability was to millions of consumers. When that happened back in 2003, millions of cellular customers were chomping at the bit to ditch their service from AT&T
The fact that j2 Global could raise prices across its customer base for its fax services speaks volumes about the service's value; the new porting capability just builds on this. Someday, our kids may not even know what a fax machine looks like, but I'd bet they'll still be using a service like j2 Global's to scan, send, and receive documents.
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Fool contributor Dave Mock avoids using fax machines unless absolutely required. He owns no shares of companies mentioned here. He is the author of The Qualcomm Equation. Vodafone is an Inside Value recommendation. The Fool's disclosure policy looks good in any representation.