Leave it to the King. Burger King
Targeting small, high-traffic spaces like airports and casinos, the first Whopper Bar may open later this year.
The description and concept art border on the hokey. Plasma televisions set the mood, but not by broadcasting games or news updates. They show flames ablaze, alluding to the Whopper's flame-broiled edge over McDonald's
Another selling point: The quarter-pound burgers will be topped in front of customers. Still, that's the kind of kitchen exhibitionism that only works in haute cuisine. I can't imagine getting any kind of rush out of seeing a pimply teen slapping sauteed onions or dabs of barbecue sauce on my sandwich.
However, it's hard to argue against the company's decisions lately. BK has posted 16 consecutive quarters of positive comps, an enviable streak in these times of fickle taste buds and empty pockets.
Some specialized burger concepts have fared well. Chains like Red Robin Gourmet Burgers
This doesn't mean that flipping burgers is the key to success. Shares of Wendy's
I'll cut Burger King a little slack until it proves mortal. As cheesy as the company's toppings bar sounds -- and despite chains like California Pizza Kitchen
Let's just hope that the fiery plasma displays don't look as corny as they sound.
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Longtime Fool contributor Rick Munarriz does patronize Burger King often, since it's a local company, but he wishes it offered fat-free salad dressings like Wendy's. He does not own shares in any of the companies in this story. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.